Contents
Fields
| Name | Type | Length | Decimals | Description |
|---|---|---|---|---|
| COMPANY | Character | 23 | 0 | Station’ call letters |
| ADDRESS | Character | 40 | 0 | Street address or PO Box |
| CITY | Character | 21 | 0 | |
| STATE | Character | 2 | 0 | |
| ZIP | Character | 10 | 0 | Includes PLUS 4 code |
| FORMAT | Character | 50 | 0 | Station’s format i.e. Country, News/Talk, etc. Full list is below. Multiple formats are listed alphabetically. |
| NOTES | Character | 80 | 0 | Includes info on duplicates. Further details below |
| SIZE | Numeric | 6 | 1 | Nielsen Audio MSA markets used for the first 260-290, depending on how many markets they survey. Further details below |
| MARKET | Character | 42 | 0 | The actual name of the market, i.e. Chicago IL |
| POWER | Numeric | 8 | 0 | Power output |
| FREQ | Character | 17 | 0 | Frequency |
| PHONE | Character | 25 | 0 | |
| SATELLITE | Character | 17 | 0 | Full-time satellite or automated. |
| NUMBER | Numeric | 5 | 0 | Never-changing serial number used as a key field |
| DPBC | Character | 2 | 0 | Delivery Point for bar-coding |
| Character | 50 | 0 | A general e-mail address | |
| GM | Character | 25 | 0 | General Manager’s name |
| EMAILGM | Character | 50 | 0 | The E-mail address of the General Manager |
| PD | Character | 25 | 0 | Program Director’s name |
| EMAILPD | Character | 50 | 0 | The E-mail address of the Program Director |
| SM | Character | 25 | 0 | Sales Manager’s name |
| EMAILSM | Character | 50 | 0 | The E-mail address of the Sales Manager |
| CE | Character | 25 | 0 | Chief Engineer’s name |
| EMAILCE | Character | 50 | 0 | The E-mail address of the Chief Engineer* |
| ND | Character | 25 | 0 | News Director’s name |
| EMAILND | Character | 50 | 0 | The E-mail address of the News Director |
| MD | Character | 25 | 0 | The name of the Music Director |
| EMAILMD | Character | 50 | 0 | The E-mail address of the Music Director |
| OWNER | Character | 42 | 0 | The company that owns or controls the station. Includes pending owners. |
| WEBSITE | Character | 50 | 0 | |
| COUNTY | Character | 42 | 0 | The county the station’s address is in |
| LONGITUDE | Numeric | 7 | 2 | Degrees/Minutes for the mailing address |
| LATITUDE | Numeric | 6 | 2 | Degrees/Minutes for the mailing address |
| DISTRICT | Character | 2 | 0 | Congressional District |
| TIME | Numeric | 2 | 0 | Time Zone in hours behind Greenwich time |
| OPS | Character | 25 | 0 | Operations Director’s name |
| EMAILOPS | Character | 50 | 0 | The Email address of the Operations Director |
| PRD | Character | 25 | 0 | Production Director’s name |
| EMAILPRD | Character | 50 | 0 | The Email address of the Production Director |
| PRM | Character | 25 | 0 | The name of the Promotion Director |
| EMAILPRM | Character | 50 | 0 | The Email address of the Promotion Director |
* If the station is using a contract engineer and has no engineer onsite, the field will be blank.
WARNING ABOUT USE OF PERSONNEL NAMES!
We do the best job we can on the budget we have, but we cannot warrant the accuracy of these names or email addresses. We still suggest you title-address all of your postal mailings. We have sold to over 8,000 radio stations using title-addressing, so we know it works. Because the postal service allows individuals to file personal change-of-address forms, THE USE OF PERSONNEL NAMES IN A MAILING WILL VOID OUR GUARANTEE OF 99% DELIVERABILITY.
Format codes
| CODE | DESCRIPTION |
|---|---|
| ACm | Adult contemporary stations |
| AC (DANCE) | Rhythmic Adult Contemporary |
| AC (HOT) | Adult contemporary with up tempo music |
| AC (NR) | Modern AC |
| AC (SOFT) | Adult contemporary stations with “Lite” formats |
| AC/B/U | Urban Adult Contemporary and R&B |
| AH | Adult Hits (Jacktype format) |
| AMERICANA | A mix of folk, bluegrass and some classic country. |
| AOR | Album,oriented rock and Active Rock |
| AOR (AA) | Adult Album Alternative…aka Triple A |
| AOR (AP) | Alternative Rock |
| AOR (CR) | Classic rock |
| AOR (CMR) | Classic Modern rock |
| AOR (NR) | New rock or Modern rock |
| AOR (REL) | Christian Rock |
| B/EZ | Beautiful music/Easy listening |
| BLUEGRASS | |
| BLUES | |
| B/U | Black/Urban Hip Hop and Rap |
| CHR | Contemporary Hit Radio, formerly known as Top 40 |
| CHR (DANCE) | Rhythmic Contemporary Hit Radio |
| CHR (GOLD) | Classic Hits |
| CHR (REL) | Christian Top 40 |
| CLAS | Classical |
| CTRY | Country |
| CTRY (CLSC) | Classic Country |
| CTRY (HOT) | New (Top 40) Country |
| CTRY (REL) | Christian Country |
| ETH | Ethnic other than Spanish |
| GOLD | Oldies |
| GOSPEL | Gospel Music |
| JAZZ | |
| MISC | Variety and Block formatting. Usually three or more formats every day. |
| MOR | Middle of the road. AKA full service |
| NOST | Adult Standards/Big Band/Nostalgia |
| N/T | News/Talk |
| N/T (SPORTS) | All Sports Programming |
| N/T/SPORTS | News/Talk and some Sports |
| PRE TEEN | Programming for children, and hopefully some of their parents. |
| R&B | Rhythm and Blues |
| REL | Christian Preaching, Teaching and Inspirational Programming |
| REL (CC) | Contemporary Christian Music |
| SPAN | Spanish |
Format definition is not an exact science. Also, be aware that many program director’s perceptions of their own format is open to debate. When searching for formats, your filter should be based on CONTAINS instead of EQUALS. If you searched for all records where format equals “N/T” you would miss all the combinations of News/Talk. When a station has multiple formats, they will be listed in alphabetical order.
Market Size
For the first 260-290 markets, Nielsen Audio rankings are used. If a radio station located in one city shows up in the rating book of a larger city, its market size is listed with the larger city. If a market size ends with “.1”, this means the market size is tied with another market. Many market sizes are listed as “555.” This means the market isn’t rated. Nielsen Audio market sizes DO CHANGE. If you’ve saved a search or filter using specific size numbers, be sure to confirm that you’re getting the same markets when you re-use the filter.
Limitations Of Use
This list is (C) Copyright 2023, The Radio Mall. Your company and its legal subsidiaries may have unlimited in-house use of this list. It is not copy-protected and you may duplicate it for your company’s own use. It is licensed to promote one single, company, artist, author, VO person, etc. Please call us if you need a multiple use license. You may not sell, rent, loan, or otherwise furnish it to other entities. The data cannot be posted to a website or FTP site. It may not be used to promote other companies in any way. In the event of personnel changes, the rights to use this list will be restricted to the individual or company that originally made payment for the list, unless a company provides proof that they reimbursed a former employee for the list. The data may not be reproduced in whole or in part. This data is “seeded” with the addresses of Radio Mall agents to ensure that the list is not being illegally reproduced. You must remove all duplicate e-mail addresses before sending e-mail and use blind carboning (BCC) when you send e-mail. If you’re not sure what this means, contact us!